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Topic:
Brand Trust
The rising visibility of Black Heart on social media platforms and in online search results is noteworthy within the stout ...
Market Measures
FMCG
Copycat marketing Thatchers had accused Aldi of taking “unfair advantage” of its brand reputation by intentionally mimicking elements of the ...
Business Announcements
The first week of January marked my own 20th anniversary at Market Measures. This is the company which my Dad, ...
John Gurd
Segmentation
Imagine you had a new product to design, or a marketing campaign to run, or a re-brand to coordinate. Imagine ...
Josh Brinkers
Cost of living crisis
Kids or the COLC? No surprises here, but my life’s seen a few changes since the economy took a turn. ...
Cost of living crisis | FMCG
Plant-based: time to re-focus Meat-free January saw 8% of meat eaters stripping meat out of their diet for a month ...
Elaine Coppard
Brand Trust | Cost of living crisis
During a time of economic turmoil, are other worries taking priority over concerns about climate change, and should our brands ...
Tobin Sparrow
The squeeze on the consumer purse due to the rising cost of living is being felt by us all, and ...
Rachel Cristofoli
Earlier this month Lib Dem leader Ed Davey called on the CMA to investigate supermarkets, accusing them of profiteering as ...
Cost of living crisis | Reports
Following a tricky two years of lockdowns and covid regulations, 2022 was supposed to be a time of growth and ...
Cost of living crisis | Fashion | Hospitality | Retail | Sustainability
The last three years have been a period of great disruption. Covid, the war in Ukraine and the cost of ...
For the last 11 months, the news has been filled with reports about the ever-increasing prices in supermarkets, skyrocketing fuel ...
Crispin Boon
FMCG | Retail | Sustainability
It is hard to avoid the news confronting us of the environmental impact of our shopping behaviour. Wales set to ...
Qualitative | Retail | Webinar
In November, Continuous | Uniform and Market Measures hosted a webinar looking at Brand, Community and the Cost of Living ...
FMCG | Retail
In the current economic climate, consumers are facing tough decisions in the supermarket. 87% of people feel like they have ...
Cost of living crisis | FMCG | Reports | Retail | Sustainability
On the 7th of November 2022, all eyes were on Sharm El Sheikh, Egypt, as leaders from around the world ...
Cost of living crisis | Fashion | Retail | Sustainability
Covid-19 was a time of seismic change across all elements of the retail sector. Lockdown after lockdown forced businesses to ...
With 81% of people saying they have less disposable income, households are having to make hard choices about how to ...
Cost of living crisis | FMCG | Webinar
For brands to survive the cost-of-living crisis they need to adapt, fast, A key part of survival is having an ...
