Cost of living crisis | FMCG | Webinar | Crispin Boon
For brands to survive the cost-of-living crisis they need to adapt, fast, A key part of survival is having an in-depth understanding of changes in consumer behaviour. In July we partnered with Continuous on a webinar that examined how brands can communicate value as the cost of living soars and shoppers get more selective about what they buy.
With panellists Duarte Garrido from Coca-Cola HBC, Daniel Wheeler from Belvoir Farm Ltd and Continuous’ Cultural Analyst, Tess Bain the conversation had buckets of insight and pointers on the actions brands can take to weather the financial storm we’re currently experiencing.
The full webinar is available here but to download a copy of the webinar overview report please fill in the form below: