CASE STUDIES
Belvoir
Guiding brand growth via category understanding, segmentation and consumer targeting
On the back of rapid segment growth of the premium soft drink category in the UK over the last few years, Belvoir, as one of the key branded players was looking to sharpen its competitive performance, with the strategic goal of protecting and growing its strong market position.
Skippy
Reviewing UK brand positioning and focusing marketing effort
The peanut butter landscape has grown / evolved significantly in recent years, with new brands entering the category and changing attitudes towards health, sustainability and eating habits. Danish Crown came to us to help review Skippy’s positioning in the UK from a consumer perspective with an ambition of how to optimise the current proposition to make it more compelling for the UK consumer.
Costa
The ‘Nations Favourite’ coffee shop – providing global product intelligence
Costa Coffee has been voted the ‘Nation’s Favourite’ coffee shop for the 12th year in a row by World Coffee Portal’s independent panel of consumers. The question ‘What is your favourite coffee shop?’ was asked of over 4,000 UK coffee shop consumers with 53.1% citing Costa Coffee as their preferred café.
Tommee Tippee
Global segmentation to unify the business around a common understanding of the consumer
Tommee Tippee is a well-known and much-loved global baby accessories brand. Driven by the ambition to become a truly ‘consumer first’ business, Tommee Tippee worked with Market Measures to create a meaningful segmentation of parents which could unify the business around a common understanding of the consumer.
Screwfix
A robust category evaluation to detail competitive landscape, performance, and routes to growth
Screwfix has seen strong growth in recent years, remaining highly relevant to both DIY and trade consumers. However, to understand where to go next, category teams required a clear understanding of consumer behaviour within categories and across competitors to inform strategic planning and ensure ongoing growth.
Border Biscuits
Understanding and guiding opportunities for brand growth in premium biscuits
Accounting for c.100m biscuit occasions a year, Border Biscuits needed to gain a better understanding of the consumer, category, channel and brand in order to guide the future of the Border brand offer in an increasingly competitive marketplace.
VoTNC
Voice of the Non-Customer: increasing footfall and sales conversion in sports fashion
This leading UK-based sportswear retailer expanded enormously in recent years, establishing a worldwide portfolio of 1000+ stores. When they needed to investigate underperformance in a group of newly launched European stores, they came to Market Measures to understand the issues and precisely identify the priority actions needed to increase sales conversion and spend.
Grandvision
Providing a lens to monitor and measure the global optical retail landscape & purchase experience
GrandVision is a leader in high street optical retail, serving the eye-care and eye-wear needs of millions of consumers across the globe. To ensure ongoing brand health and growth; stakeholders at head office and within local markets need ongoing visibility of brand performance and customer experiences.
Primark
Working with Primark to bring Click & Collect to stores
In November 2022 Primark launched Click & Collect in Pilot stores across the North West of England. We were proud to work with Primark throughout the journey from scoping the size of the opportunity, through development of the digital experience, to evaluation of the physical experience among customers in-store.