Who We Are

Market Measures Ltd. is a research, insights and analytics consultancy based in the UK, conducting market research globally on behalf of our clients. We are registered under the Data Protection Act and, as a Market Research Society Company Partner, we are bound professionally and legally by the MRS Code of Conduct.

Our Research Invitations & Requests

Individuals will have been invited to take part in our research because:
– They have been recruited by an interviewer or recruiter representing Market Measures Ltd. and have freely given their permission to participate in the survey
– They have signed up to a third party research panel provider and given their consent to be contacted for the purposes of market research
– They have given their permission as a customer of one of our clients, for their details to be provided for market research purposes

We never knowingly invite children under the age of 16 to participate in research studies without taking measures to ensure appropriate consent from a parent or guardian.

Information We Collect

When conducting research activities, the information we collect may include personal information such as contact details (e.g. name, postal address, postcode, telephone number, email address), socio-demographic information (e.g. age, gender) and any recordings of interviews, photographs or video footage. We may also occasionally collect sensitive personal information such as racial or ethnic origin and for online surveys we will record IP address and other basic metrics.

We do not carry out any invisible processing of data from your computer. We will only collect and use personal information in accordance with this policy to the extent deemed reasonably necessary to serve our legitimate business purposes, and we will maintain appropriate safeguards to ensure the security, integrity, accuracy and privacy of the information provided.

Any personal information we hold is kept for as long as is necessary for us to fulfil our obligation to provide market research services to our clients, and for no longer than 12 months from project commencement unless specifically stated at the time of taking part.

How Personal Data Will Be Used

We commit, in obtaining individuals’ agreement to take part, not to mislead them about the nature of the research or how the findings will be used.

It is not our aim to sell or promote anything. Any information provided to us as a result of participation will only be used for the purposes of market research and to assist our clients in the development and improvement of their products and services.

Individuals are generally contacted for one of the following reasons:
– An invitation to participate in research
– To confirm details of research they have agreed to take part in
– To remind them of research activities that require completion for studies in which they are actively involved
– To conduct research
– For quality purposes, to validate answers/views given in recent research we have conducted (if consent has been given)

To update and ensure that our record of personal information is correct (applicable to those consenting to being part of an ongoing community or panel)

For provision of an incentive for taking part in research or notification of a prize draw that we are administering

Individuals’ responses to our surveys will be treated as confidential unless they consent to being identified. The personal information we collect is generally combined with the responses of others who have participated in the research and is reported in a way which is anonymised.

In some instances, we may ask permission to pass on an individual’s data in a way where they would be personally identified but, in these circumstances, we will ensure that the information is only used for the stated purposes.

Who We Share Information With

We do not sell personal data to third parties. From time to time, we may employ other companies and individuals to perform functions on our behalf. They will have access to the personal information needed to perform their functions but may not use it for other purposes. They must also process the personal data as set out in this Privacy Policy and as permitted by the UK’s Data Protection laws.

By taking part in our research, individuals consent to us transferring their personal data to other companies within the EEA, only for the purposes mentioned above.


A cookie is a small file which is stored on a user’s device (computer, tablet, mobile phone) when accessing a website. These files allow the website to recognise the device and to store information about preferences or actions.

We only use cookies to analyse traffic to our website and to help us make improvements to it. The data is collected in an anonymous form and provides us with information such as the number of visitors to the site, where they have come from and the pages they have visited.

Most web browsers automatically accept cookies by default, but you should be able to modify your browser setting to decline cookies if you wish to.


Data privacy is important to us and we have appropriate technical, security and IT safeguards in place to ensure that all personal data we are holding or processing is secure, kept confidential and that an individual’s right to privacy is maintained.

Market Measures is registered with the Information Commissioner’s Office and details of our entry can be found on the ICO website (www.ico.org.uk).

Access Rights

As with all market research, co-operation is voluntary and individuals can withdraw their consent at any time and have their personal data destroyed.

Individuals have the right to request access to any personal information we may hold about them and to update any incorrect information. Requests should be made in writing using the email or postal address on our Contact page.

This policy was last updated in May 2018.