FMCG | Retail | Rachel Cristofoli
In the current economic climate, consumers are facing tough decisions in the supermarket. 87% of people feel like they have less disposable income, looking for value at every opportunity. It presents a difficult time for brands to understand how they can attract and retain shoppers.
This doesn’t have to be a race to the bottom. This should be a time to scrutinize what levers you can pull to secure your brand’s position:
1. Range optimisation: rationalising range whilst maximising revenue
2. COGs reduction: product renovation and optimisation while still delivering great taste
3. Packaging effectiveness: making your packaging work harder both on and off the shelf
4. Price architecture: getting the value-price equation right
5. Promotional mechanics: encouraging brand switching in your direction
6. Claims and messaging: motivating consumers when wallets are squeezed
Together we can help protect your brand’s success
Get in touch to find out more.
