Every piece of research we do is specific to each client. Whether through face-to-face product testing or a global online survey our team are experts at drawing out the insights that will transform your business.


Understanding the presence, perceptions & performance of brands

- Brand health
- Competitor landscaping
- Brand tracking
- Brand & strategy planning
- Proposition development
- Advertising effectiveness


Putting people at the centre of your decision making

- Customer satisfaction
- Segmentation
- Customer profiling
- Store & user experience
- Voice of the non customer
- Shopper research


Helping you deliver winning products

- Concept & Product development
- Range optimization
- Product testing
- Packaging research
- Claims testing
- Pricing & Promotion


Insights to inform acquisitions & market expansion

- U&A studies
- Market sizing
- Store appraisals
- Trend Analysis
- Buyer & Vendor Due Diligence
- Location Planning & Evaluation

“The team at Market Measures really feel like an extension of our own team. Their expertise and insights really add value by providing the foundations for data-led decisions to inform our wider strategy and support our growth objectives. By working with them year after year, it provides a consistent measure for us to track and evaluate our performance.”

Grenade Head of Marketing

“Market Measures provides us with global coverage while still catering to the need of each of our individual markets. The team outperforms their peers thanks to their unique approach, knowledge, and flexibility. Great support to understand market trends and assess our business impact on customers in various markets”

Grandvision Gabriel De Launoit – Strategy & PMO Analyst

"We use Market Measures for a variety of ad hoc and continuous research needs, and we really view them as an extension of our own team. Our relationship with them is very strong – they are completely confident, capable and reliable; always taking the time to understand what we need and want to help us shape the right solution together. Additionally, they really know Screwfix and retail, and not just our business model and how we operate, but the dynamics that we need to manage with our stakeholders… so that nuance, where they really understand us as a team is highly valued."

Screwfix Emma Bateman – Screwfix Head of Data and Insights

“We have worked with Market Measures over the last 4 years, they are great team to work with a special skill in turning complex briefs and data into a strong narrative with actionable insights – the most recent project we have delivered together has been received extremely positively and considered internally as a benchmark in business storytelling”

Innocent Emma McClintock - Head of Insight & Planning

“We’ve been working with Market Measures for a number of years. Their service and expertise have given us crucial insights into our customers and stakeholders which have been key to us progressing as a business. We look forward to continuing our partnership with them on future projects”

Banner Dean Plant - Marketing Director

“Whilst I am by no means their biggest client, I always receive their best attention, quick responses, and helpful solutions to any challenges we may face. I know that, whenever I work with Market Measures on a project, I will get robust data that I can rely on and intelligent analysis which gives my clients and me the confidence to develop and introduce even quite challenging new strategic propositions. Having partners I can trust to deliver as a seamless part of my service offering is invaluable and Market Measures have played a key role in the successful outcome of many of my projects over the years. ”

Four Points Management Vicky La Trobe - Founder

“Market Measures understood our briefs well and delivered insightful and quality analysis for our brands within set timeframes. They provide an excellent service throughout the projects and we really enjoy working with this friendly and professional team.”

Danish Crown Frances Sheehan - EMEA Brand Manager

“We have worked with Market Measures on various projects over the last 3 years to understand the dynamics of the categories we compete in. This research has been integral to understanding our shopper segmentation and how shoppers behave when purchasing premium drinks. This has aided future projects to develop our brand and the wider category. It’s been great to work with the team, who have always turned challenging briefs into relevant actionable insight. ”

Belvoir James Cunningham – Head of Category & Insights

“The work delivered by the team at Market Measures has provided real clarity around the positioning of our business across global markets. This research will help people from across the business frame their thinking by establishing where Primark currently fits within each local market and providing a benchmark against which we can track our progress through time.”

Primark Matt Houston - Strategy & Transformation Director

“Having worked with Market Measures on a number of different projects, they’ve always managed to accommodate our specific needs, giving us very good support through their team of experts and delivering great output.”

The Restaurant Group plc Luana Herrmann, Director of Brand & Strategy

“Market Measures are great to work with. We have engaged with them on a number of projects and their research and conclusions have really influenced our decision-making at Loungers.”

Loungers Ltd Nick Collins, Managing Director

“Market Measures are great to work with. They make the whole process easy, from start to finish and have the flexibility to make changes and adapt depending on our priorities. We have confidence they will always deliver excellent outputs. ”

New Look Bethan Lole, Customer Insights Manager

“I worked with Market Measures whilst in another organisation and they could be relied upon to consistently deliver research projects with great success. When I moved to WHSmith I knew I wanted to keep working with them; I trust them with the high-quality research they deliver and really enjoy working with the team. The work by Market Measures has provided clear added value to the business, helping us move forward on several key topics.”

WHS Travel Sabrina Salvador, Insight & Format Lead

“I really value our partnership with Market Measures. From thought leadership pieces through to complex multi-country testing programmes, projects are delivered at pace, with robust analysis and concise storytelling that always drives decisions. Above all, the team really “gets” us, so we always move quickly from insights to action.”

COSTA John Segar, Global Head of Insight

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