Explore our most popular insight bundles in FMCG and retail

You need your finger on the pulse of your KPIs and brand metrics. But big brand trackers can be inflexible and expensive; with your needs shoehorned in alongside hundreds of your competitors.

And without your direct influence and ownership, these trackers can quickly lose their relevance.

Not any more. Welcome to REvolve, our tracker that revolves around you and evolves with you.

Bespoke to you

Cost-effective and entirely designed around you and your brand portfolio – measuring and tracking what is most important to you.

Never gets stale

A tracker which flexes and pivots to stay fresh over time, giving you the ability to explore your changing priorities.

Actionable insights

Providing you with ongoing analysis and insights to help you take the right next steps, with confidence.

Case Study Multi-market brand tracking for GrandVision: Essilor Luxxotica

You already know a lot about your customers – their attitudes and behaviours, conversion rates, satisfaction scores and shopper experiences. But there is one remarkably untapped area.

It lies in understanding and then converting your non-customers.

Welcome to Voice of the Non-Customer, a sales insight model which quantifies in £££ the reasons your customers are not buying, then identifies specific actions to overcome them.

First you learn

-Who is NOT buying from you?
-WHY are they not buying from you and what is stopping them?
-What are they doing instead of buying from you?
-Who else are they buying from, and why?

Then you can act

-Faster relocation process for your ‘hottest’ products.
-Tackle size/stock issues which create unhappy customers.
-Sort queueing times and fix product access glitches.
-Address pricing and promotion problems.

What you will get

-Direct and quantifiable ROI when you find and remove these
-barriers to purchase.

Case Study VoTNC | One leading sportswear retailer increased sales of footwear by €128,000 per week

For FMCG brands, maximising distribution is already difficult. For challenger brands and new products, it’s even harder. Your business case to supermarkets is only as strong as your financials + your marketing impact + your consumer insights.

That’s where our Power Pack comes in, giving you the insights to powerfully sell YOUR story.

How you beat the competition

-Show you are number 1 or 2 in your category and are seen as a ‘hero’ SKU
-Demonstrate highest comparative impact of your sustainable or health-conscious credentials
-Highlight the parts of your marketing mix which outperform others on critical metrics

Grocer and consumer fit

-Prove your product resonates with that supermarket’s target demographic
-Show how closely linked shoppers perceive your product to be to a fast-growing trend

Pricing and turnover power

-Demonstrate your brand’s power to improve the supermarket’s margins, or attract budget-conscious shoppers
-Show how high turnover rates for your product will result from consumers’ seasonal behaviour

Case Study Protecting and growing the Belvoir brand
Building Grenade’s in-store presence

It’s hard work to accurately assess and quantify the size and scope of the market for your new product or opportunity.

For a robust but straightforward approach we’ve bundled the relevant research needs into Sizing Matters.

You’ll be able to:

-Measure the total potential reach and revenue for your idea
-Take into account the macro factors, econometrics and trends affecting your markets
-Understand the attitudes, preferences, and behaviours of potential customers
-Quantify customers’ appetite for your new proposition
-Scope your competitor landscape, usage and customer loyalties to find your own white space

For the strongest foundations, we first collate relevant secondary market research. We blend this with your own key sales and category data. Then our primary research digs directly and deeply into your customers and competitors to explore your new proposition.

You’ll leave with a 360 degree, in-depth quantitative view of the market tailored purely to your own product or service.

Case Study Guiding brand growth and NPD for Belvoir Drinks
Identifying routes to growth for Screwfix