Market Measures

AI - artificial intelligence

AI and ChatGPT: almost getting it right some of the time

The problem is that when the subject is ‘my own writing style’ I’m the most qualified expert in the world, and I’d only score ChatGPT a 4/10 for its attempt at it – so should I be impressed by everything it does, especially things where I’ve got less expertise to judge the results with?

Josh Brinkers

THINKING

Insights to
illuminate

At Market Measures, we believe insights have the power to transform business

AI and ChatGPT: almost getting it right some of the time

Using insights to drive expansion in fashion retail

The Voice of the Customer is business as usual. Welcome to the Voice of the Non-Customer.

The ones that got away – the importance of speaking to non-customers

BrewDog’s Black Heart: Revolutionising the Stout Scene Against Guinness

Thatchers vs Aldi: The Clash Over Brand Identity

Reflections of a CEO: Two decades at Market Measures

When – and to what depth – should you segment your audience?

Kids or the cost-of-living crisis?

Plant-based: time to re-focus

Climate Change – A time for brands to act responsibly?

Avoiding a race to the bottom

Trust through transparency

A measure of… hope?

The Cost of Living Crisis – A time of tough choices where mental health and sustainability look set to suffer.

Understanding the Cost of Living Crisis – An Update

What does sustainability really mean to shoppers?

Making time to meet the customer

How do you protect a brand in a time of uncertainty?

Sustainability and the Cost of Living Crisis – The battle for priority

How second-hand marketplaces could support customers during the cost-of-living crisis?

Understanding the Cost of Living Crisis

Communicating Brand Value in a Time of Crisis

Show more +

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a project in mind?

We would love to help.
Contact us

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THINKING

Insights to illuminate

At Market Measures, we believe insights have the power to transform business

AI and ChatGPT: almost getting it right some of the time

Using insights to drive expansion in fashion retail

The Voice of the Customer is business as usual. Welcome to the Voice of the Non-Customer.

The ones that got away – the importance of speaking to non-customers

BrewDog’s Black Heart: Revolutionising the Stout Scene Against Guinness

Thatchers vs Aldi: The Clash Over Brand Identity

Reflections of a CEO: Two decades at Market Measures

When – and to what depth – should you segment your audience?

Kids or the cost-of-living crisis?

Plant-based: time to re-focus

Climate Change – A time for brands to act responsibly?

Avoiding a race to the bottom

Trust through transparency

A measure of… hope?

The Cost of Living Crisis – A time of tough choices where mental health and sustainability look set to suffer.

Understanding the Cost of Living Crisis – An Update

What does sustainability really mean to shoppers?

Making time to meet the customer

How do you protect a brand in a time of uncertainty?

Sustainability and the Cost of Living Crisis – The battle for priority

How second-hand marketplaces could support customers during the cost-of-living crisis?

Understanding the Cost of Living Crisis

Communicating Brand Value in a Time of Crisis

Show more +

Been referred or got a project in mind?

We would love to help. Contact us

Insights to
illuminate

Been referred or got
a project in mind?

We would love to help.
Contact us