“Market Measures recognised the challenges we faced as an emerging global organisation and took time to engage with different internal stakeholders in order to build a deep understanding of our position and needs. Their approach to identifying and building our key typologies was very thorough meaning it stands up to scrutiny whether from a behavioural, media or product usage stand-point. Ultimately the acid test for any study such as this is whether the output is actually being used (too many never see the light of day!) I’m therefore delighted to announce it’s being whole-heartedly embraced by departments across the wider business”

Tommee Tippee Peter Melville – General Manager Marketing UK & Europe

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