
Squeezing the best out of your packaging
Testing effectiveness of pack design in the juice category
All brands have to stay top of their game when it comes to effective packaging design but it’s even more important for market leaders. These are the brands who set the standard for the category in terms of pack cues, and who the competitor brands often quickly try to emulate. We’ve been working with a world class juice brand to help them stay one step ahead, testing new pack designs as well as new structures across a range of products in their portfolio. Our global approach incorporating shelf impact, purchase decision hierarchies and pack communication has led to the launch of successful and iconic packaging designs across multiple markets in the EU.