Specialist area : Finance, Private Equity & Consultancies

Some of our featured work

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  Transforming transportation

  Optimising the value of new cloud based logistics services

  Our global private investment client recently acquired a European cloud based logistics services organisation. In order to maximise the potential value of its services to its logistics carrier partners, 12 new technology services were developed. Market Measures was asked to identify the optimum combined packages of these new services and estimate maximum potential sales revenue. A sophisticated Choice-Based-Conjoint interactive model was developed, which enabled our client to evaluate tens of thousands of service package options, whilst calculating the sales value and price sensitivity of each option. The model spanned 9 European markets. Using a 3-tiered solution of Platinum, Gold and Silver packages, the model identified a potential opportunity of over €1 million incremental sales revenue per annum. More subtly, groups of logistics carriers were clustered into likely purchase behaviour based on their individual preference for the new services and their price sensitivity.

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  Just the one?

  Developing a strategy to maximise the value of online wine club members

  Our challenge was simple: to understand what makes our high value customers tick and how we can get more of them. Our client was a successful and fast growing online wine club with interests in the UK and US. Using a mixed-methods approach we mapped the competitive landscape and defined competitive reasons for spend. We understood the behavioural and attitudinal differences between different membership value bands and input into the creation of a strategy to increase share of spend with our client, among existing customers. It was a great project. Fun and interesting to work on with insight which really has made a difference to the future profitability of the business.

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  Looking out for your investments

  Monitoring the performance of retail investment portfolios for Private Equity clients

  Huge sums of money are invested in retailers by Private Equity firms. Making swift, well-informed investment decisions can have multi-million pound implications for our clients. We work with consultants and Private Equity firms to monitor the performance of their investment portfolio from the customer perspective. Using primary research to track customer sentiment, experience and brand perceptions we add an extra layer of visibility to investment decisions. Over the years we have effectively tracked customer sentiment towards prominent High Street retailers and correlated these findings to their underlying financial performance. Genuinely valuable insight with huge potential return on investment.

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  The Shopper Index

  Ongoing monitor of grocery shopping habits in the UK

  Our research provides ongoing visibility to the constantly changing habits of grocery shoppers in the UK. We monitor how, when and where people shop; as well as why they make these choices and how they rate their experiences. Tracked through time our research is used by national commentators and features regularly in The Grocer. This type of ongoing monitor provides a vehicle for monitoring trends as well as addressing more time sensitive issues like the "Sugar Tax" and potential implications of "Brexit" on British retailers. We provide the research expertise to ask the right questions and make the most of the output.

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  The ABC of canteen design

  Consulting Primary School pupils about their canteens

  It’s really important to get the environment just right for young people when they take a break from their lessons at school to have a drink, a meal or a snack in the canteen, and it’s not just about the way it looks! The overall design concept needs to take account of a whole range of other sensory characteristics to ensure the needs of every child are catered for, including noise, space, congestion, comfort etc. With key personnel involved from the design agency, the catering supplier and the schools themselves, we ran a series of exploratory workshops to find out what works and doesn’t work for Primary School pupils when it comes to their canteen. The sessions were creative, engaging and really good fun for all parties involved, with outputs that included clear design guidelines moving forward as well as some ‘quick wins’ for the schools directly involved in the consultation process.