
Transforming transportation
Optimising the value of new cloud based logistics services
Our global private investment client recently acquired a European cloud based logistics services organisation. In order to maximise the potential value of its services to its logistics carrier partners, 12 new technology services were developed. Market Measures was asked to identify the optimum combined packages of these new services and estimate maximum potential sales revenue. A sophisticated Choice-Based-Conjoint interactive model was developed, which enabled our client to evaluate tens of thousands of service package options, whilst calculating the sales value and price sensitivity of each option. The model spanned 9 European markets. Using a 3-tiered solution of Platinum, Gold and Silver packages, the model identified a potential opportunity of over €1 million incremental sales revenue per annum. More subtly, groups of logistics carriers were clustered into likely purchase behaviour based on their individual preference for the new services and their price sensitivity.