Reviewing product and price architecture to improve profitability without alienating users

Wifinity specialises in providing reliable, high-speed broadband to customers on campuses and other multi-dwelling sites and has built a loyal customer base serving over 7 million users.

Like many Wifi providers, Wifinity offers customers different packages (based on data, internet speeds, etc.) for different price points. Our remit was to review the existing product offer and price architecture and look for opportunities to increase take-up and £sales revenue & profitability.

Using a choice-based-conjoint approach we were able to model many thousands of different scenarios based on different levels of membership, different products and different price points.

Our research gave Wifinity confidence to re-structure their offer to increase £revenue sales and yield a direct return on investment in the research.