In November 2022 Primark launched Click & Collect in Pilot stores across the North West of England. We are proud to continue working with Primark throughout their journey from scoping the size of the opportunity, through development of the digital experience, to evaluation of the physical experience among customers in-store.
At the planning and scoping phase our work informed the business case for going ahead with Click & Collect looking at likely take-up, user profiles, product offer and proposition dynamics. During the development phase we ran UX workshops at key points throughout the process to guide the build of the digital experience. Since the launch of Click & Collect we have been speaking with customers so see how well this new way of shopping with Primark has been received.