Testing effectiveness of packaging design in the juice and smoothie category

When executed correctly, packaging can be a powerful tool to help influence shopper and consumer behaviour. This is especially relevant within the highly competitive and crowded soft drinks category.

That’s why innocent choose to partner with Market Measures to help stay one step ahead of the competition – be that with a new pack design for a brand refresh, the launch of NPD packaging or physical structural change to the pack itself. Our flexible, global approach incorporates a range of implicit and explicit measures incorporating shelf impact, purchase decision hierarchies and product communication, resulting in the successful launch of many new packaging designs across multiple markets across Europe.