On the back of rapid segment growth of the premium soft drink category in the UK over the last few years, Belvoir, as one of the key branded players was looking to sharpen its competitive performance, with the strategic goal of protecting and growing its strong market position.
Working in partnership we engaged in a robust and detailed market and consumer evaluation piece. Using a hybrid of research tools we were able to deliver the desired insights, highlighting barriers and drivers to the category and identifying routes to growth through increased penetration and purchase frequency for the brand. Our work fed directly into future marketing, comms and NPD planning.
Belvoir James Cunningham – Head of Category & Insights