For the 12th year in a row Costa Coffee has won this title. To be worthy of this position the coffee chain is constantly seeking to improve the coffee experience it offers to customers and consumers, not just in the UK but around the globe.
To help them stay at the very top of their game, Costa has chosen Market Measures to be its preferred supplier for consumer product testing across the globe, whether that be in-home, in Costa retail stores, in controlled testing venues, or on the go from Costa Express machines.
From large-scale continuous competitor benchmarking, through product renovation and innovation project to smaller product development sessions we are able to provide the insights Costa need to maintain their No. 1 status.
Costa John Segar – Global Head of Insight