Back to Blog

Focussing investment in your casual dining business to maximise £ sales

Published under Casual dining
Written by Rachel Cristofoli

Overall restaurant sales are predicted to grow steadily at 2-3% per annum for the next few years and the UK branded dining market expected to be worth c £25bn by 2020.  Up to a third of consumers will be eating out once a week.

Although eating out continues to be prioritised by consumers, in an increasingly competitive market casual dining brand owners need to remain focussed and find new ways to innovate and drive loyalty.  Staying ahead of the game, using the best research solutions available, is essential to help both gain and maintain competitive advantage.

Market Measures has a suite of qualitative and quantitative solutions designed specifically for the casual dining sector. New, more emotional research methods are blended with behavioural technology and familiar traditional techniques.

Market Measures has a natural fit with the Casual Dining sector.  With a 30+ year heritage of research in Casual Dining, as well as Food & Drink brands and Retail, we draw on our expertise across and within each sector - the result is a cohesive offer of creative and hybrid solutions, specifically designed to help Casual Dining brands maximise sales and ROI.

You can view our full suite of research techniques and technology for the Casual Dining sector, including case studies, here.

To discuss how we can help you, please call Rachel Cristofoli on:  02380 460924 / 0792 150 8877

or email: [email protected]