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Market Measures expands team

Published under Recruitment
Written by John Gurd

Insights consultancy Market Measures has expanded its senior team announcing two new hires to its Winchester Office and an addition to its Board: Crispin Boon joins as a Director and Stef Larden as Commercial Director.  In addition, Michael Fine joins the business as Board Advisor.

Crispin Boon returns to Market Measures, where his career began, as a Director. With 25 years of experience, working across FMCG manufactures, retailers and casual dining brands Crispin brings a wealth of knowledge and experience.  Most recently he was Research Director at Walnut Unlimited focusing on the FMCG sector covering packaging, pricing and range optimization. 

Stef Larden joins Market Measures as Commercial Director. Prior to this she was Business Development Director at Kantar Worldpanel, responsible for the Fashion, Entertainment and Alcohol New Business teams. 

Michael Fine has spent 30+ years advising boards and investors in the Consumer & Retail sector. For 17 years as a board member of Javelin Group, he ran the firm's Commercial & Operational Due Diligence practice.  Michael joins Market Measures as a Board Advisor to help the Company plan and execute its next phase of growth, which will include a significant brand refresh.

“We’re thrilled to welcome three such well respected and talented people to Market Measures.  All of them add a huge amount of experience and knowhow to our team and we very much look forward to working with them.” said CEO John Gurd.

Crispin added “I am delighted to have the opportunity to rejoin Market Measures at this exciting time. I have always relished the “hands on” nature of the client work – and it is great to be back!”