Thinking outside the tick box

Market research, intelligence and consultancy in retail, hospitality and FMCG.

Innovate

Get the rock-solid insights you need to develop winning solutions

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Measure

Measure your progress and make informed decisions that boost the bottom line

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Understand

Know your category, customers and competition and gain competitive advantage

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Stress less, innovate better

Stress less and innovate more successfully with the brand, customer or product insights you need to develop winning ideas and tackle concerns head on. Some of the questions our clients ask include:

Will my loyal consumers notice a difference with our proposed new recipe?
How can I make it easier for consumers to use the packaging?
Will this new idea be successful enough to help grow the category?
Is there a risk to my existing product range in launching this new variant?
Will my new pack design still be recognised on shelf in the supermarket?

Unearth data, unleash impact

Measure your performance and unearth the data that helps you better understand your brand, products and customers and make decisions that boost the bottom line. Typical questions we jump on board to answer include:

How are we performing against our business KPIs?
Can you measure our brand performance in a new market?
What’s the best way to monitor our brand performance over time?
How many people visit each of our sites across the country?
How successful was our most recent sales campaign in store?

Know more, sell more

Stay business-savvy with insights that help you better understand your customers and brand potential. From competitor analysis through to relationship-oriented data for hyper-personalised marketing campaigns, we help you build relationships that encourage sales:

Why are we under-performing in this category?
How can we develop the brand outside its core category?
What initiatives can we introduce to increase customer loyalty?
What are the drivers of lost sales on our e-commerce platforms?
How does people’s decision-making in our category change at Christmas versus the rest of the year?

We never strive to be like all the rest. We aim to be an agency like no other by being just that little bit different to everyone else. From the creative thinking and unique technology we apply to local or international research projects to the data-collection techniques our 700-strong field force employ on the ground, we design and conduct all the research you need to stay at the very top of your game.

See how we work Meet the team

We've been doing this for over 30 years

Our specialist areas

Food & Drink Manufacture
Helping food and drink manufacturers find the ideas, formulations, packaging, price and range that support productivity and growth
- Product Development
- Branding & Strategy
- U&A Studies
- Pricing & Promotion
- Packaging Design
- Range Optimisation
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Some of our clients include...
Retail & Dining
Helping retailers get the game-changing data and insight they need to truly advance things like:
- Customer satisfaction
- Customer profiling
- Competitor landscaping
- Location planning
- Store appraisals
- Ad-hoc surveys
Market Measures also specialise in Menu Optimisation with Casual Dining clients and Voice of the Non-customer with retail clients.
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Some of our clients include...
Consultancies & Private Equity
Taking a ‘let’s work together’ approach to deliver the top class marketing insights our consultants’ clients in retail and manufacturing need
- Trend Analysis
- White Labelling
- Due Diligence
- Location Evaluation
- Retail Strategy
- Ad-Hoc Surveys
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Some of our clients include...
Field, Tab & Analytics
Often a mine of information and insight lurks just beneath the surface of your basic results – it’s our job to unearth and analyse it for you
- 700+ fully trained field force
- Sophisticated online survey tools
- Telephone interviewing capability
- Bespoke recruitment-only service
- Innovative analytics & data visualisation
- Suite of modelling techniques
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Some of our clients include...

Some of the clever tools we use

Forum™

It's our qualitative space! We'll do whatever it takes to really get under the skin of people, places and things
OptiMax™

Our proprietary approach to Range Optimisation helping you make the right decisions to gain strategic and tactical advantage over your competitors
Modelling

Bespoke modelling of quantitative research data to help clients test hypotheses and make predictions about future behaviour
PricePoint™

Advanced pricing research providing a dynamic tool for anyone faced with a pricing problem in their market
Segmentation

Vitally important tool for helping you understand your market and the different people and products which operate within it

Don’t just take our word for it…

"Some really interesting insights that have come through on how the category shoppers behave that could potentially help us unlock growth. The dwell time at shelf is one of the most interesting points - it really makes me realise how important our comms is at this point of the P2P."
“Thank you for the presentation today. I thought it was an excellent piece of work which not only provides excellent insight into the JD customer, but also real areas of focus for the business to drive sales and profit."
“We’ve been working with Market Measures for a number of years so they feel like an extension of the team now. John and his team are a pleasure to work with. Nothing is too much trouble; they are proactive in resolving any issues that crop up; their costs are fair; they deliver on time every time; and you can trust them to deliver quality data. We couldn’t ask for more."
“Market measures has become our first choice for quant consumer research. That has happened because we consistently get quality standards akin to those of global research firms, but the team engagement, flexibility and enthusiasm from a small firm who care about their work. They are effectively part of our team when we work with them, and we will work with them again."
“The team at Market Measures consistently deliver for us, going the extra mile to understand our needs and present their findings in a way that connects with our business. We’ve found their insight to be hugely informative in how we can improve our customer proposition and to be able to measure progress against our strategy over time. They are a really important partner to us.”