We help businesses create better

Better products, brands and experiences through smart, agile, affordable end-to-end insight and market research.


Get the rock-solid insights you need to develop winning solutions

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Turn the insights you have into ideas and opportunities for growth


Put your ideas into action and ensure they are a success

Know more, sell more

Stay business-savvy with insights that help you better understand your market, customers and brand potential. From competitor analysis through to relationship-orientated data for hyper-personalised marketing campaigns, we help you build relationships that encourage sales.

Some of the questions our clients ask include: 

  • What does our addressable market look like and where are the key growth opportunities?
  • Why are we under-performing in this category?
  • How can we develop the brand outside of its core category?
  • What initiatives can we introduce to increase customer loyalty?
  • What are the drivers of lost sales on our e-commerce platforms?
  • How does people's decision-making in our category change at Christmas versus the rest of the year?


Stress less, innovate better

Stress less and innovate more successfully with the brand, customer or product insights you need to develop winning ideas and tackle concerns head-on.

We can help solve your big innovation problem questions: 

  • How can we develop and improve our customer experience?
  • How can we build out new propositions to solve existing customer problems?
  • Which new pack design will help us achieve the best sales & growth?
  • How can we create lasting and sustainable brand differentiation?
  • How do we diversify and find new ways to grow our business?

Measure return, optimise performance

Measure your performance and unearth the data that helps you better understand your brand, products and customers and make decisions that boost the bottom line.

Typical questions we jump on board to answer include:

  • How are we performing against our key performance drivers?
  • What's the best way to monitor our brand health over time?
  • How do we accurately measure the return on investment for our brand?
  • How successful was our most recent campaign in-store?
  • How do we improve the performance of our digital activity?

We never strive to be like all the rest. We aim to be an agency like no other by being just that little bit different to everyone else. From the creative thinking and unique technology we apply to local or international research projects to the data-collection techniques our 700-strong field force employ on the ground, we design and conduct all the research you need to stay at the very top of your game.

We've been doing this for over 30 years

Our specialist areas

We provide truly integrated end-to-end insight solutions

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