We help businesses create better

Better products, brands and experiences through smart, agile, affordable end-to-end insight and market research.

Insight

Get the rock-solid insights you need to develop winning solutions

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Innovation

Turn the insights you have into ideas and opportunities for growth

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Activation

Put your ideas into action and ensure they are a success

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Know more, sell more

Stay business-savvy with insights that help you better understand your market, customers and brand potential. From competitor analysis through to relationship-orientated data for hyper-personalised marketing campaigns, we help you build relationships that encourage sales.

Some of the questions our clients ask include:

What does our addressable market look like and where are the key growth opportunities?
Why are we under-performing in this category?
How can we develop the brand outside of its core category?
What initiatives can we introduce to increase customer loyalty?
What are the drivers of lost sales on our e-commerce platforms?
How does people's decision-making in our category change at Christmas versus the rest of the year?

Stress less, innovate better

Stress less and innovate more successfully with the brand, customer or product insights you need to develop winning ideas and tackle concerns head-on.

We can help solve your big innovation problem questions:

How can we develop and improve our customer experience?
How can we build out new propositions to solve existing customer problems?
Which new pack design will help us achieve the best sales & growth?
How can we create lasting and sustainable brand differentiation?
How do we diversify and find new ways to grow our business?

Measure return, optimise performance

Measure your performance and unearth the data that helps you better understand your brand, products and customers and make decisions that boost the bottom line.

Typical questions we jump on board to answer include:

How are we performing against our key performance drivers?
What's the best way to monitor our brand health over time?
How do we accurately measure the return on investment for our brand?
How successful was our most recent campaign in-store?
How do we improve the performance of our digital activity?

We never strive to be like all the rest. We aim to be an agency like no other by being just that little bit different to everyone else. From the creative thinking and unique technology we apply to local or international research projects to the data-collection techniques our 700-strong field force employ on the ground, we design and conduct all the research you need to stay at the very top of your game.

See how we work Meet the team

We've been doing this for over 30 years

Our specialist areas

Food & Drink Manufacture
Helping food and drink manufacturers find the ideas, formulations, packaging, price and range that support productivity and growth
- Product Development
- Branding & Strategy
- U&A Studies
- Pricing & Promotion
- Packaging Design
- Range Optimisation
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Some of our clients include...
Retail & Dining
Helping retailers get the game-changing data and insight they need to truly advance things like:
- Customer satisfaction
- Customer profiling
- Competitor landscaping
- Location planning
- Store appraisals
- Ad-hoc surveys
Market Measures also specialise in Menu Optimisation with Casual Dining clients and Voice of the Non-customer with retail clients.
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Some of our clients include...
Finance, Private Equity & Consultancies
Our leadership team have a wealth of experience in the finance, consultancy and private equity space, having worked client-side for the likes of Barclays and WU to provide a number of world leading accounting firms with the insight they need to inform major acquisitions or market entry strategies.
- Trend Analysis
- White Labelling
- Due Diligence
- Location Evaluation
- Retail Strategy
- Ad-Hoc Surveys
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Some of our clients include...
Field, Tab & Analytics
With the latest news that retailers are set to be allowed to re-open from mid-June, Market Measures is ready to start face-to-face interviewing again. Naturally, the safety of respondents and our interviewers is of the utmost importance and all respective guidelines and social distancing measures will be adhered to.

We’re keen to start gathering data to gain insight to help you understand how this virus has affected people’s opinions and behaviour and how businesses and brands will need to adapt.
- 700+ fully trained field force
- Sophisticated online survey tools
- Telephone interviewing capability
- Bespoke recruitment-only service
- Innovative analytics & data visualisation
- Suite of modelling techniques
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Some of our clients include...

We provide truly integrated end-to-end insight solutions

Data-Driven Analytics

We provide data & digital analytics support, from helping you establish a data warehouse, ad-hoc analysis to building capability for businesses insight & CRM.
Quantitative Research

We take pride in the quality and robustness of our quant research. From ad-hoc deep dives, brand health tracking to more complex marketing analytics.
Qualitative Research

Our leading qual research practitioners offer more traditional approaches alongside the latest digital remote qual immersion techniques.
Marketing Effectiveness

Our econometricians help you accurately measure & optimise your marketing expenditure helping you drive greater return on investment.
CX & User Research

We provide user testing, journey mapping, service design. We help build and create the perfect experience across every touchpoint, service and product.
Behavioural Economics

We help understand and disrupt the decision making process. The smallest of nudges can have the biggest of impacts and outcomes for brands.

Don’t just take our word for it…

"A true barometer of a smooth project for me is how ‘easy’ it felt and it felt easy from briefing, proposal, refinement, questionnaire design, fieldwork and presentation. The quality of the output is strong too, so all in all very happy! I will definitely consider you again for future projects."
"Some really interesting insights that have come through on how the category shoppers behave that could potentially help us unlock growth. The dwell time at shelf is one of the most interesting points - it really makes me realise how important our comms is at this point of the P2P."
“We’ve been working with Market Measures for a number of years so they feel like an extension of the team now. John and his team are a pleasure to work with. Nothing is too much trouble; they are proactive in resolving any issues that crop up; their costs are fair; they deliver on time every time; and you can trust them to deliver quality data. We couldn’t ask for more."
“Thank you for the presentation today. I thought it was an excellent piece of work which not only provides excellent insight into the JD customer, but also real areas of focus for the business to drive sales and profit."
"The work delivered by the team at Market Measures has provided real clarity around the positioning of our business across global markets. This research will help people from across the business frame their thinking by establishing where Primark currently fits within each local market and providing a benchmark against which we can track our progress through time.”

Market Measures