
Insight & Understanding
Market research, intelligence and consultancy in retail, hospitality and FMCG.
Stress less and innovate more successfully with the brand, customer or product insights you need to develop winning ideas and tackle concerns head on. Some of the questions our clients ask include:
Measure your performance and unearth the data that helps you better understand your brand, products and customers and make decisions that boost the bottom line. Typical questions we jump on board to answer include:
Stay business-savvy with insights that help you better understand your customers and brand potential. From competitor analysis through to relationship-oriented data for hyper-personalised marketing campaigns, we help you build relationships that encourage sales:
We never strive to be like all the rest. We aim to be an agency like no other by being just that little bit different to everyone else. From the creative thinking and unique technology we apply to local or international research projects to the data-collection techniques our 700-strong field force employ on the ground, we design and conduct all the research you need to stay at the very top of your game.
Our specialist areas
Helping food and drink manufacturers find the ideas, formulations, packaging, price and range that support productivity and growth
Helping retailers get the game-changing data and insight they need to truly advance things like:
Market Measures also specialise in Menu Optimisation with Casual Dining clients and Voice of the Non-customer with retail clients.
Learn moreTaking a ‘let’s work together’ approach to deliver the top class marketing insights our consultants’ clients in retail and manufacturing need
Often a mine of information and insight lurks just beneath the surface of your basic results – it’s our job to unearth and analyse it for you
It's our qualitative space! We'll do whatever it takes to really get under the skin of people, places and things
Our proprietary approach to Range Optimisation helping you make the right decisions to gain strategic and tactical advantage over your competitors
Bespoke modelling of quantitative research data to help clients test hypotheses and make predictions about future behaviour
Advanced pricing research providing a dynamic tool for anyone faced with a pricing problem in their market
Vitally important tool for helping you understand your market and the different people and products which operate within it