Market Measures

From a small ingredient change to a global
re-brand, the role of RELIABLE insights is vital

In an increasingly chaotic world, it’s not enough to rely on intuition. Market Measures brings you the right insights at the right time, so you can make the right decisions to optimise your business.

Specialists in consumer-facing businesses, working with some of the biggest retailers and manufacturers across the globe, we craft and conduct all the quantitative and qualitative research you need to stay at the top of your game.

“The team at Market Measures really feel like an extension of our own team. Their expertise and insights really add value by providing the foundations for data-led decisions to inform our wider strategy and support our growth objectives. By working with them year after year, it provides a consistent measure for us to track and evaluate our performance.”

Grenade Todd Bullions - Head of Marketing

“Market Measures provides us with global coverage while still catering to the need of each of our individual markets. The team outperforms their peers thanks to their unique approach, knowledge, and flexibility. Great support to understand market trends and assess our business impact on customers in various markets”

Grandvision Gabriel De Launoit – Strategy & PMO Analyst

“Market Measures have been a pleasure to work with over the last few years, and really do feel like an extension to our Insight team. Our work together covers both qualitative and quantitative methodologies, and has been instrumental in helping us understand our customers’ needs and how we can best serve them.”

Screwfix Dunya Elbouni – Customer Insight Manager

“We have worked with Market Measures over the last 4 years, they are great team to work with a special skill in turning complex briefs and data into a strong narrative with actionable insights – the most recent project we have delivered together has been received extremely positively and considered internally as a benchmark in business storytelling”

Innocent Emma McClintock - Head of Insight & Planning

“We’ve been working with Market Measures for a number of years. Their service and expertise have given us crucial insights into our customers and stakeholders which have been key to us progressing as a business. We look forward to continuing our partnership with them on future projects”

Banner Dean Plant - Marketing Director

“Whilst I am by no means their biggest client, I always receive their best attention, quick responses, and helpful solutions to any challenges we may face. I know that, whenever I work with Market Measures on a project, I will get robust data that I can rely on and intelligent analysis which gives my clients and me the confidence to develop and introduce even quite challenging new strategic propositions. Having partners I can trust to deliver as a seamless part of my service offering is invaluable and Market Measures have played a key role in the successful outcome of many of my projects over the years.”

Four Points Management Vicky La Trobe - Founder

“Market Measures understood our briefs well and delivered insightful and quality analysis for our brands within set timeframes. They provide an excellent service throughout the projects and we really enjoy working with this friendly and professional team.”

Danish Crown Frances Sheehan - EMEA Brand Manager

“We have worked with Market Measures on various projects over the last 3 years to understand the dynamics of the categories we compete in. This research has been integral to understanding our shopper segmentation and how shoppers behave when purchasing premium drinks. This has aided future projects to develop our brand and the wider category. It’s been great to work with the team, who have always turned challenging briefs into relevant actionable insight. ”

Belvoir James Cunningham – Head of Category & Insights

“I have worked with John and team for over a decade now and the choice of them as a partner for this critical piece of work was an easy one for me. They played an important role in helping us to shape our digital strategy, to gain alignment across all internal stakeholders and then also in the design and execution of our new digital proposition. The work they are now doing to help us understand the trial metrics as we look to expand the Click + Collect trial to more stores is invaluable. The team brings a deep understanding of retail, expertise in customer research and a flexible, can-do attitude that makes partnering with them a pleasure. I would recommend them highly”.

Primark Matt Houston - Group Digital and Strategy Director

“Having worked with Market Measures on a number of different projects, they’ve always managed to accommodate our specific needs, giving us very good support through their team of experts and delivering great output.”

The Restaurant Group plc Luana Herrmann, Director of Brand & Strategy

“Market Measures are great to work with. We have engaged with them on a number of projects and their research and conclusions have really influenced our decision-making at Loungers.”

Loungers Ltd Nick Collins, Managing Director

“Market Measures are great to work with. They make the whole process easy, from start to finish and have the flexibility to make changes and adapt depending on our priorities. We have confidence they will always deliver excellent outputs. ”

New Look Bethan Lole, Customer Insights Manager

“I worked with Market Measures whilst in another organisation and they could be relied upon to consistently deliver research projects with great success. When I moved to WHSmith I knew I wanted to keep working with them; I trust them with the high-quality research they deliver and really enjoy working with the team. The work by Market Measures has provided clear added value to the business, helping us move forward on several key topics.”

WHS Travel Sabrina Salvador, Insight & Format Lead

“I really value our partnership with Market Measures. From thought leadership pieces through to complex multi-country testing programmes, projects are delivered at pace, with robust analysis and concise storytelling that always drives decisions. Above all, the team really “gets” us, so we always move quickly from insights to action.”

COSTA John Segar, Global Head of Insight

Our clients

Helping companies succeed is at the heart of what we do

We shape every piece of research around the specific requirements of each client. Our experts will draw out the insights needed to transform your business.

Brands
Understanding the presence, perceptions
& performance of brands

People
Putting people at the centre of your decision making

Products
Helping you deliver winning products

Market
Insights to inform acquisitions and market expansion