
Alive and kicking
Understanding the role of stores in a multichannel world
The rapid rise of online shopping and the reported problems in the high street are creating doubt about the future role of retail stores and their benefits to consumers. Our client – an appointment booking technology company – wanted to understand consumers’ perspectives on the ever-changing retail landscape. In particular, what the benefits of stores are compared with online shopping and what would drive people to stores more often. The opportunities from the research were very positive for our client in terms of the level of interest in using their online technology. Our client’s customers and prospects also learnt how to maximise the benefits of stores for their customers. Thus a win-win-win-win all round! As a consequence, we co-hosted a global webinar with our client’s CMO, which can be accessed here: http://go.bookingbug.com/modern-consumer-2018-webinar-recording.html