Our busy lifestyles mean that we are eating ‘on the hoof’ more and more, particularly when it comes to grabbing a relatively healthy snack to bridge the gap between meals. Our client identified a potential opportunity for one of its existing portfolio products to satisfy the snacking needs of three quite distinct target groups. To be confident in its performance prior to launch we tested all elements of the marketing mix with target consumers - from initial proposition, TV ad treatment alternatives, packaging design and format, product delivery and pricing. Using qual and quant approaches we were able to check that the proposition and desired consumption occasions were clearly communicated and delivered against across the full mix. It went down so well in the UK that launch plans are now in consideration across the Atlantic!